Lalouni aims to create the very best in high quality, ethical and sustainably sourced luxury swimwear. Over 12 months of design, detailing and engineering have gone into creating the ultimate Tan Through fabric. From stitching and sewing to softness, comfort and vibrancy, we have revolutionised our swimwear so that no matter who you are it fits and feels perfect - every time you wear it!  Our unique patented Tan Through swimwear fabric contains millions of tiny square shaped holes allowing the suns tanning rays to pass through. While we know holes in fabric isn't exactly rocket science, with holes comes transparency and this is where the magic happens! 

Rediscover the sun-drenched feeling with Lalouni The Label. Our tan-trough material is light, quick drying and luxurious. You feel the sun on your skin, the water while swimming, you tan and can absorb your natural vitamin D, while you are still covered. So you can enjoy a sun-drenched feeling, without compromising on femininity, style and comfort. Stripes don’t stand a chance, you tan perfectly evenly. The belief that every woman is beautiful, at every size and age, is the foundation of Lalouni The Label. Every style is tried and tested before production, giving you the perfect fit and maximum comfort all year round.