ABOUT US

The Modest Swimwear Label That Fights Labels

Welcome to Lalouni The Label

Imagine a world in which high-end women's fashion is equally accessible, while styles and standards may differ. Where we focus on similarities instead of differences. No matter the body, no matter the background. Whatever the meaning, without intervening. We were inspired to change the narrative of modest swimwear. Therefore, we did. Welcome to the revolution of a label that fights labels.

Lalouni The Label provides the answer for women whose cultural, style, religious or personal values desire a sensibility embodied in modest swimwear. Our aim is to prove that women can be covered, beautiful and feel confident no matter what they choose to wear. We’re taking the shady out of shopping by making the search for modest swimwear worry-free, like it always should be. 

Modesty Is Hot, Honey

Modest fashion is not about hiding. It’s about embracing your individuality and expressing yourself in a way that aligns with your core values and beliefs. We have something for every woman that seeks sexy sophistication, without compromising on personal principles and comfort. Our swimwear designs are chic, contemporary and cutting-edge, offering a variety of silhouettes and patterns that flatter all body shapes and sizes. Our modest swimwear is your power suit.

Style & Social Entrepreneurship

Founder Veronique has a mission that reaches far beyond fashion. Being a 30 year old single mom from Amsterdam, as well as a connoisseur in the world of exclusive fashion, she is determined to shake- and wake up the swimwear scene:

“We believe in the power of unity and diversity and we strive for equality in every aspect of life. Besides producing state-of-the-art items, Lalouni The Label developed a genuine and strong community spirit. We proudly promote inclusivity and female empowerment through research, raising awareness and giving inspiring women the stage they deserve. Together we write a plot where fashion, equality and diversity co-exist. In the end, diversity is what we have in common.”

  • Join the revolution. Join Lalouni The Label.
  • Join the revolution. Join Lalouni The Label.
  • Join the revolution. Join Lalouni The Label.
  • Join the revolution. Join Lalouni The Label.
  • Join the revolution. Join Lalouni The Label.
  • Join the revolution. Join Lalouni The Label.
  • Join the revolution. Join Lalouni The Label.
  • Join the revolution. Join Lalouni The Label.
  • Join the revolution. Join Lalouni The Label.